Small businesses back to work - and a celebration of what's on our doorstep

WNT founder Jennie Duck shares some thoughts in time for Small Business Saturday about shopping local this festive season, how much we have to celebrate on our doorsteps and how important it is to support our communities.

We are all relieved to be back to work again now that the mini-lockdown has ended – hurrah! We find it hard knowing we can help and not be allowed to do so.

As the owner of WNT and the person with whom the buck stops it is a relief too to be able to feel confident our business can continue to trade. Tomorrow is Small Business Saturday which celebrates  and champions small businesses and it feels particularly important this year to recognise the value and the merit in small businesses.

Recently I heard a snippet on the radio* about how well Amazon have done out of lockdown, their (already huge) profits are soaring. They had feedback from a couple of workers who’s hours had become ridiculous – overnight shifts from 6pm-8am – that’s 14hours – where they are in a little cubicle packing up orders that little robots bring to them. I forget the number of packages they did in an hour but it was phenomenal and I do remember that they average 1minute labour per item end to end. 1 minute! What can you do in 1 minute?! The suspicion is that this is building toward doing away with the human input altogether, making these processes so un-personal that a machine can easily take the persons place.
I’ve seen memes that say “every time you buy from a small business an actual person does a little dance”. At WNT we might not dance every time you book, but we certainly smile and I’ve been known to jump up and shake some booty when I see a full diary. This isn’t just because we are getting income, it is because we are fulfilling our purpose – this is what we want to do, this is what we care about, this is how we know we can add value. We are lucky enough to work in a vocation where we get an income for doing what we care about and believe in.

A couple of weeks back I was involved in a brilliant Instagram live session organised by Poppy from Pop, the hairdresser across the road from WNT. She had invited a few local businesses to come and chat about how we were affected by lockdown and share a bit about our business and anything we have on the horizon for Christmas. It was so lovely to see the faces of West Norwood high street and be reminded the richness of what we have outside on our doorstep. There is so much run by lovely people – you can see it here.

In all of these businesses we are real people who are invested deeply in what we do, the services we offer and things we sell. At WNT each of us is a person who has relationships with their clients and who is part of a team, we all know the names of each other’s children, we know when someone is having a challenging time, we know we can call each other when we need some support ourselves. We spend time talking about the experience of working where we do and how to make our environment better for you as clients. We care about all aspects of what we do.

Our society has been damaged by lockdown, this pandemic has sent fear through our communities and made us wary of interaction and physical contact. We need to remember how important society is, how it matters what we do with our lives and how we treat people and are treated ourselves. If we keep investing in companies that treat people like faceless commodities then those companies will gain more and more power. If we can look around us, recognise that the real people working to make us things and offer us services are our neighbours, our friends, the communities for our children and we need to invest in them if we want to hold onto that and continue to have this richness on our doorsteps.
For some great local shopping showing some of this richness, West Norwood Feast is on this Sunday 6th December https://westnorwoodfeast.com/sunday-6-december/

I wish you a happy festive season full of thoughtful shopping and under-overindulging ;-)

* unfortunately no idea what it was other than something on radio 4 so cannot give more context or reference